1.5 million British households have no access to the internet. Vodafone set its sights on tackling the digital divide: to raise awareness, build understanding and connect one million people by the end of 2022, driving brand consideration in the process....
Vodafone: Everyone.connected – how Vodafone is working to eradicate digital exclusion
Vodafone, the UK telecommunications company, brought attention to the digital divide with a multichannel campaign that raised awareness and delivered connectivity to those who needed it most.
