Vodafone: Curated Inconsistency – How being inconsistent helped Vodafone Ireland reboot its broadband business
Thomas Bunnell, Matt Gladstone, Mike Nicholson
Vodafone, a telco, increased its share of the market sector for broadband in Ireland by changing how the advertised to consumers.
Campaign details
Brand: Vodafone Brand owner: Vodafone Entrant company: GreyIdea creation: Grey London Market: Irish Republic Sector: Telephone & internet services Budget: 3 - 5 million
Executive summary
We might assume that a consistent creative approach that has...