Vodafone: Curated Inconsistency – How being inconsistent helped Vodafone Ireland reboot its broadband business

Vodafone, a telco, increased its share of the market sector for broadband in Ireland by changing how the advertised to consumers.

Campaign details

Brand: Vodafone Brand owner: Vodafone Entrant company: GreyIdea creation: Grey London Market: Irish Republic Sector: Telephone & internet services Budget: 3 - 5 million

Executive summary

We might assume that a consistent creative approach that has...

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