Vodafone: BenVarım

Vodafone, a telco brand, raised awareness of the inequality between men and women by carrying out a communications campaign that used female idols to inspire women.

Campaign details

Brand: VodafoneLead Agency: Carat MediaRegion: EMEA

Strategy

Objective

Based on our purpose-oriented vision, we carried out the #IAm campaign, emphasizing gender equality in the period that included International Women's Day in 2020. This...