Vodafone: ASMR unboxing

Technology brand Vodafone utilised ASMR for unboxing content for the Samsung Galaxy S23 Ultra and Samsung Galaxy S23 to reach those aged 18 to 55 years old in Turkey, make them consider buying a device from Vodafone, lift awareness, increase ad recall, and contribute to sales.

Brand: Vodafone TürkiyeAgency: Carat TürkiyeRegion: EMEA



The main objective of the campaign was to make the target audience consider buying a device from Vodafone. We aimed to lift campaign awareness up, raise ad recall results and contribute to sales. We regarded previous campaign results as a benchmark and intended to use them to compare our current campaign outcomes. We measured campaign awareness and ad recall with BLS and measured total and digital sales with our own sales indicators. Since the competition pool is dynamic and the product prices are high, our intention was...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands