Vodafone: adopting a system for managing new ideas

This Marketing Society award-winning case study describes the systems used by the Vodafone Group for global new product development and competitive differentiation.

Vodafone: adopting a system for managing new ideas

Jonathan TurnerOxford Strategic Marketing

The Vodafone Group provides a full range of mobile telecommunications services, including voice and data communications. Vodafone has equity interests in 27 countries...

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