Vodafone – Staff lead generation

The Irish mobile phone market is oversubscribed and competitive, and the most effective way to win customers is to take them from competitors.
  

Vodafone – Staff lead generation

Agency name: OgilvyOne Client name: Vodafone Category: Dealer/Salesforce/Internal Motivation Country: Ireland

BACKGROUND

The Irish business mobile market is dominated by Vodafone and O2, with new player Meteor also targeting SMEs. In an oversubscribed market its now about gaining customers from competitors.

Vodafone briefed us to recruit more self-employed people, an area where they have been historically weak. They are a hard group to identify, including everything from plumbers to architects. As such their home and work lives frequently overlap, so they can be mistakenly categorised within the consumer segment. As...

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