Vodafone – Now You Can

After five years as a market leader in the New Zealand mobile phone category, Vodafone set itself a new challenge: taking on the country's main landline and broadband provider, and thus gaining access to consumers' homes, through its new Mobile+ package.

Vodafone – Now You Can

Category: Corporate ReputationAgency: Colenso BBDOAdvertiser: VodafoneCampaign: Now You Can

SUMMARY

In 2007, Vodafone New Zealand's 'Now You Can' brand campaign lifted the company's image to a high, setting new benchmarks for Vodafone as it made its first foray into the fixed line market.

The campaign drove awareness of Vodafone's new Mobile+ products among over half of New Zealanders and did so in a way that revived Vodafone's brand image, resonating with Kiwis and drawing praise and envy from its global organisation.

At Vodafone's Global Marketing Awards, 'Now You...

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