Vodafone - Vodafone Live Music

Vodafone had pursued a limited music sponsorship programme prior to 2006, sponsoring tours by Kylie Minogue and running experiential activity with Robbie Williams and at Radio 1's One Big Weekend.

Vodafone – Vodafone Live Music

'Vodafone Live Music has delivered a fantastic proposition for our customers. The spontaneity and excitement of live music has generated exclusive content for Vodafone live! And great experiences at Vodafone TBA and the Vodafone Live Music Awards. Mobile technology is at the heart of the programme, giving the brand a relevant role to play in music. It's about being part of music, not just in it, something music fans have really understood and responded to.'

Daragh Persse, Head of Sponsorship and Media, Vodafone


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