Vodacom: Connected – working together towards an inclusive, digital future

Vodacom, an African telco, promoted its ESG efforts with a series of reports, supported by media activations, that received over 1,500 pieces of press coverage and led to new partnerships.

Showcasing the real human impact of ESG

Increasingly there is a stronger call for companies to be more transparent around environmental, social and governance (ESG) factors. Reporting on ESG has become an important part of investment decision-making, but also for the public who are demanding brands step up to their ESG promises and progress.

In WE's Brands in Motion 2022 study, 74% of people say brands should be transparent when informing the public about the actions they are taking in response to current and emerging issues in society.

While data and quantifiable results provide hard evidence of a...

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