Vodacom: Be the light

Vodacom, the South African telecommunications company, published 275 video and infographic assets through its social media channels, challenging men to address a rise in gender-based violence.

Campaign details

Brand: Vodacom South AfricaLead Agency: Wunderman Thompson South AfricaRegion: EMEA

Strategy

Objective

Bring to life Vodacom's commitment to creating a better future for all South Africans using technology, through the lens of the brand's efforts to eliminate gender-based violence. Drive mass reach and engagement. Driving the campaign over multiple elements (275 unique pieces created and published), ensured widespread communication to a variety of the audience:

  • Trigger: Awareness Influential Men Video Series. GBV Survivor live stream panel discussion
  • Participate: Engagement Interviews with workers in the GBV space (self-defence, first-line responders)
  • Infographics: Important numbers, steps...

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