Vodacom: Be the light

Vodacom, the South African telecommunications company, published 275 video and infographic assets through its social media channels, challenging men to address a rise in gender-based violence.

Campaign details

Brand: Vodacom South AfricaLead Agency: Wunderman Thompson South AfricaRegion: EMEA

Strategy

Objective

Bring to life Vodacom's commitment to creating a better future for all South Africans using technology, through the lens of the brand's...