Vodacom: Anti-hijack ads

Vodacom, a South-West African telecommunications company, increased reach and engagement by advertising on Waze when drivers used dangerous roads.

Campaign video: Vodacom – Anti-hijack ads

Selected creative: Vodacom – Anti-hijack ads


Media agency: Carat JohannesburgCreative agency: VMLY&R JohannesburgAccount Manager: Alex WhiteAgency Producer: Wendy MachanikArt Director: Fumani KhumaloChief Creative Officer: Ryan McmanusDesigner: Adam WhitehouseMarketing Director: Thato SoatoMedia Manager: Matthew Arnold / Ronnel MudalyStrategist: Attiya KarodiaWriter:Leon Kotze / Simon Fabricius / Zinhle Mbatha...

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