Vodacom: Anti-hijack ads

Vodacom, a South-West African telecommunications company, increased reach and engagement by advertising on Waze when drivers used dangerous roads.

Campaign video: Vodacom – Anti-hijack ads

Selected creative: Vodacom – Anti-hijack ads

Credits

Media agency: Carat JohannesburgCreative agency: VMLY&R JohannesburgAccount Manager: Alex WhiteAgency Producer: Wendy MachanikArt Director: Fumani KhumaloChief...

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