Advertisers have been slow to harness the potential of video-on-demand (VoD). The article discusses the barriers to engaging with the medium: siloed company structures, failure to understand why audiences use different channels, negative impressions extrapolated from one or two bad examples.
VoD ad opportunities hampered by lack of integrated planning
Kate Maloney
Video-on-Demand (VoD) has been called the next big thing in content consumption because it gives consumers flexibility and choice. But it is still viewed with scepticism and caution...
