Vo Lam Truyen Ky MAX: Programmatic marketing to the MAX

Vo Lam Truyen Ky MAX(VLTKMAX) resurrected global icon Bruce Lee to introduce its game to the Vietnam market to secure the No.1 position in the MMORPG category, boost product performance, and enhance brand awareness.

Campaign details




Our campaign strategic objectives include:

  1. Secure the 1st position in the MMORPG category by achieving top store ranking.
  2. Boost product performance, measured by key metrics such as game installs and revenue.
  3. Enhance brand awareness by expanding our reach and engaging users.
  4. Programmatic campaign performance proven by reach, impressions and click-through rate (CTR) in comparison to past campaigns and industry benchmarks.
Target Audience

This is the first time VLTKMAX has been introduced in the Vietnam market.

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