Võ Lâm Truyền Kỳ 1 Mobile: Real Ambassador X Virtual Experience – Bringing reality into game marketing

Võ Lâm Truyền Kỳ 1 Mobile, a gaming brand, turned its brand ambassador into a CGI character and made him a pivotal element of its campaign to appeal to a wider audience.

Campaign details

Brand: Vo Lam Truyen Ky 1 MobileLead Agency: Innity VietnamRegion: APAC

Strategy

Objective

Võ Lâm Truyền Kỳ is among the biggest game brands in Vietnam with a heritage of 16 years and counting. However, Võ Lâm Truyền Kỳ is often linked to...