Võ Lâm Truyền Kỳ 1 Mobile: Conquering the mobile world

Võ Lâm Truyền Kỳ, a game brand, launched a campaign in Vietnam to appeal to a younger audience.

Campaign details

Brand: Vo Lam Truyen Ky 1 MobileLead Agency: Innity VietnamRegion: APAC

Strategy

Objective

In recent years, the Vietnam game industry in general and the mobile Role Playing Game category in particular have been growing at an astonishing rate, especially with the increasing usage of mobile devices. The market is also extremely competitive with new titles launching every single day.

Võ Lâm Truyền Kỳ is among the biggest game brands in Vietnam with a heritage of 16 years and counting. However, Võ Lâm Truyền Kỳ is often linked to its PC-based products and thus...

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