Vlasic Foods International Inc.: Perfect Pickle campaign

Mariko Fujinaka

Vlasic Foods Inc. (after 1998 Vlasic Foods International Inc.), a division of Campbell Soup Co.

United States
Strategy

Vlasic Foods International Inc.: Perfect Pickle campaign

Mariko Fujinaka

Overview

Vlasic Foods Inc. (after 1998 Vlasic Foods International Inc.), a division of Campbell Soup Co. since 1979, sold pickles, relishes, and other condiments. Vlasic, the top-selling...

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