Vizio ad platform delivers $365m profit ahead of Walmart deal

Summary of the earnings of Vizio, a television set manufacturer with an attached ad business.

Vizio, the television device producer and ad solutions provider, reported increased profit through its ad intelligence platform Platform+, but its device business suffered a loss in 2023.

The company recorded a loss of $8.6m in the device business, while reporting a $364.9m profit in income earned from Platform+.

Platform+ consists of Vizio’s operating system called SmartCast and data intelligence wing Inscape. Vizio users have traditionally gained free content streaming in exchange for watching ads during their streams. User data is then recorded to provide advertising insights to brands.

Vizio’s Platform+ business returned a profit of...

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