Vivo's iQOO gaming sub-brand has demonstrated innovative use of the livestreaming tool as the smartphone manufacturer, like Xiaomi just before it, moved to online live launches to keep the ball rolling while on lockdown, and to brighten up the lives of its target audience with dense and entertaining content on Bilibili.
Award show: ROI Festival
Award category: Live Broadcasts
Award level: Gold
Brand owner: BBK
Industry category: Electronics and computers
Campaign name: 'Charge Me Up'
Release date: February 25, 2020 - April 29, 2020
BudgetRMB 10-20 million