Viva: Dear throw it away!

Viva, a disposable washcloth brand, increased brand awareness in Taiwan by launching drama-based YouTube videos and using in-stream ads to reach the right target audience.

Campaign details

Brand: VivaAgency: Wunderman Thompson / Dentsu XCountry: TaiwanAward: Best breakthrough advertiser

Background & context

Disposable paper dishcloths, which are popular in South Korea, have not been well received or widely discussed in Taiwan....