Vitamin brands on Amazon score higher metrics than on Walmart

The report is based on analysis of WARC's dComm index data.

A look at the data published by WARC Digital Commerce shows that vitamin brands on Amazon are doing better than brands on Walmart.

In December 2023, a WARC report claimed that 30% of the top 20 brands in the healthcare category on Walmart achieved the highest scores of "Winner" or "Leader," while Amazon closely followed with 25%. This category, however, was inclusive of over-the-counter medicine as well as vitamins and supplements.

A look at the top performing brands on each of the platforms shows that the brands listed as top performers on Amazon hit more benchmarks defined...

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