Campaign details
Brand: VitamilkBrand owner: Green Spot CompanyEntrant company: MediaCom, BangkokMarket: AsiaSector: Milk & dairy drinksMedia channels: Merchandise & free gifts, Online video, Packaging & design, Social media, Television, Word of mouth, influencersBudget: 1 - 3 million
Campaign video
Read the full case study here
Ladder scores were given during judging and reflect the case study contents before any confidential information was redacted....