Vitality: How we made the stagnant world of insurance get active

Vitality, a health insurer, turned the world of Health and Life insurance from one that is only there for you when your health fails, to one that helps maximise health to reduce the need for insurance in the long term in the UK.

Campaign details

Brand: VitalityHealth Advertiser: Vitality Entrants: Snap LDN and m/SIX Principal author: Stephanie Tuesley, Snap LDN Contributing author: Lisa McAllister, m/SIX


This is the story of how we created a brand that challenges the conven

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