Vita-weat - rejuvenating an Australian icon Rasika Fernandes and Jerry Berowne Television campaign, 1999-2000, to revitalise and reposition Arnott's Vita-Wheat crispbread, following two years of declining sales. Bread, cake, biscuits Australia Vita-WeatRejuvenating an Australian IconAuthors: Jerry Berowne, Rasika Fernandes Agency: George Patterson BatesObjective: To halt declining sales of Arnott's Vita-Weat products and to reposition and revitalise the Vita-Weat ...