Vita-weat - rejuvenating an Australian icon

Rasika Fernandes and Jerry Berowne

Television campaign, 1999-2000, to revitalise and reposition Arnott's Vita-Wheat crispbread, following two years of declining sales.

Vita-Weat

Rejuvenating an Australian Icon

Authors: Jerry Berowne, Rasika Fernandes Agency: George Patterson Bates

Objective: To halt declining sales of Arnott's Vita-Weat products and to reposition and revitalise the Vita-Weat ...
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