Visual and verbal rhetoric in advertising: the case of ‘resonance’

Vlasis Stathakopoulos, Ioannis G. Theodorakis and Eleni Mastoridou

There has been a growing stream of research focusing on the application of rhetorical figures in advertising.

Visual and verbal rhetoric in advertising: the case of 'resonance'

Vlasis Stathakopoulos, Ioannis G. Theodorakis and Eleni MastoridouAthens University of Economics and Business

INTRODUCTION

Advertising is an important means by which economic enterprises...

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