Visit Flanders: The Mud Soldier

Visit Flanders, the Flemish tourism authority, forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors from Europe, North America and Australia.

Destinations and locations
Belgium
Rankings

Campaign video: Visit Flanders – The Mud Soldier

Read the full campaign case study

Credits

Creative Agency: Ogilvy & SocialLab, BrusselsCreative Director: Mathieu CardonCopywriters: Bill Bilquin / Raphaël AllegroStrategy Director: Jakub Hodbod...

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