Campaign details
Brand: Visit VictoriaBrand owner: Government of AustraliaEntrant company: Visit Victoria, MelbourneIdea creation: Visit Victoria, Melbourne / Motion Picture Company, Crows NestMedia: MediaCom Australia, Melbourne / Principle Media Group, MelbourneMarket: AustraliaSector: Destinations & locationsMedia channels: Magazines - consumer, Newspapers, Online display, Outdoor, out-of-home, Public relations, Radio & audio, Search marketing, Social media, Sponsorship - media, Television, Video on demand, Websites & micrositesBudget: 3 - 5 million
Creative assets
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Ladder scores were given during judging and reflect...