Visit Sweden: Spellbound by Sweden

Visit Sweden created the Spellbound By Sweden campaign to grow destination awareness, and increase travel intent and international guest nights.

Campaign details

Title: Spellbound by Sweden Brand: Visit SwedenProduct: Visit SwedenIdea: Prime Weber Shandwick Country: Sweden

Entry history

Duration of CampaignLocation/RegionGenderTarget audienceSocio-economic LevelBudget
12 months - 3 yearsGlobalNon-specificAdults (26-55)MiddleVisit Sweden had a smaller marketing budget than previous years, but we aimed for the same or better results. The total budget for fees and production was 1.9 million SEK. A very limited budget was allocated for media purchases in our priority markets in the form of sponsored posts on our own channels, pre-roll ads...

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