Visit Norway: 13000 reasons to visit Northern Norway

Visit Norway, a tourism brand, launched a campaign in Norway to convince Norwegians to travel to Northern Norway for the summer vacation.

Summary

How could we get Norwegians to travel north in their own country? By listening to the people who know and love Northern Norway the most. Foreign tourists. We gathered no less than 13,000 comments from enthusiastic visitors found on social media. Then we got a local comedian to read them all aloud. Creating what must be the world's longest travel review ever made.

Initial situation

Most Norwegians have never experienced the beauty of the northernmost part of Norway. Why? Because the distance is so great, that they usually travel to warmer places like Spain, Italy and Greece. When the...

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