Visit London - The birth of Visit London and the transformation of London’s tourist economy
Wanda Gregorek and Sally Dickerson
The 2004-05 campaign for Visit London (formerly the London Tourist Board) resulted in a reversal in the decline of London's worldwide tourism share for the first time in ten years, and delivered £317 million of additional economic benefit to London from a worldwide marketing spend of £12.7million.
| Agency: OMD Metrics | Authors: Wanda Gregorek and Sally Dickerson |
Visit London – The birth of Visit London and the transformation of London's tourist economy
The increased funding channelled into tourism since 2003 has enabled London to maintain and improve...
