Visit London - The birth of Visit London and the transformation of London’s tourist economy

Wanda Gregorek and Sally Dickerson

The 2004-05 campaign for Visit London (formerly the London Tourist Board) resulted in a reversal in the decline of London's worldwide tourism share for the first time in ten years, and delivered £317 million of additional economic benefit to London from a worldwide marketing spend of £12.7million.
Agency: OMD MetricsAuthors: Wanda Gregorek and Sally Dickerson

Visit London – The birth of Visit London and the transformation of London's tourist economy

The increased funding channelled into tourism since 2003 has enabled London to maintain and improve...

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