Visit Flanders: Mud soldier

Visit Flanders, the Flemish tourism authority, forged an emotional connection between the tragic anniversary of the WWI battle of Passchendaele and potential visitors from Europe, North America and Australia.

Campaign details

Title: VISIT FLANDERS - MUD SOLDIERBrand: VISIT FLANDERSProduct: FLANDERS FIELDS 14-18Idea: OGILVYCountry: BELGIUM

 

Campaign video

Creative assets

Read the full case study here...