Vision Express

Vision Express, an optician, launched a campaign in the UK to deliver category beating, branded cut-through, improve consideration and perceptions of trust and value, increase sales and gain market share.

Campaign details

Brand: Vision ExpressBrand owner: HAL InvestmentsEntrant company: Leo Burnett - United KingdomIdea creation: Leo Burnett LondonMarket: United KingdomSector: RetailMedia channels: Online video, Radio & audio, Online display, Social media, Video on demand, Outdoor, Out-of-homeBudget: 3 - 5 million

Executive summary

Vision Express had long been overshadowed by its bigger, bolder, louder competitor: Specsavers. We weren’t able to match their gargantuan media budget, so we had to be smarter.

We turned the problems of the pandemic into an opportunity to deposition them by focusing...

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