Campaign details
Brand: Vision ExpressBrand owner: HAL InvestmentsEntrant company: Leo Burnett - United KingdomIdea creation: Leo Burnett LondonMarket: United KingdomSector: RetailMedia channels: Online video, Radio & audio, Online display, Social media, Video on demand, Outdoor, Out-of-homeBudget: 3 - 5 million
Executive summary
Vision Express had long been overshadowed by its bigger, bolder, louder competitor: Specsavers. We weren’t able to match their gargantuan media budget, so we had to be smarter.
We turned the problems of the pandemic into an opportunity to deposition them by focusing...