Visa U.S.A.: Visa. It's Everywhere You Want To Be campaign

On October 1, 1985, Visa U.S.A. launched an advertising campaign that redefined the credit card company's image and substantially increased its sales and market share.

Visa U.S.A.: Visa. It's Everywhere You Want To Be campaign

Rebecca Stanfel

Overview

On October 1, 1985, Visa U.S.A. launched an advertising campaign that redefined the credit card company's image and substantially increased its sales and market...