Visa Europe – Team Visa: Torino 2006 Olympic and Paralympic Winter Games leveraging campaign
BRAND BACKGROUND
Visa, the international payment card service provider, has been an IOC TOP sponsor since 1986 and an IPC Worldwide Partner since 2002.
In 2002, the decision was taken by Visa Europe, to develop a flexible sponsorship programme which could work across relevant European markets aligning both the Olympic and Paralympic Games. The concept developed was 'Team Visa', a truly unique athlete programme which focused on supporting young up-and-coming Olympic and Paralympic athletes (“Hopefuls”) who were supported by Olympic greats (“Mentors”).
Team Visa was...