Visa: Consumer payments landscape – delivering a single source of truth

Visa, a financial services corporation, developed a single database to be used by all principle stakeholders in the complex payments market in the UK.

Summary

How do we create a unified, comprehensive, and 'real' view of the payment landscapes in the UK? This was a challenge that Visa was grappling with. The ambition was to have a single market view that could be used by all stakeholders within Visa

WARC subscribers can sign in to keep reading

Not a subscriber?

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

WARC consistently delivers valuable insights that help to make me look like an expert in front of my colleagues and clients.

Dasha Boryso
Strategy Partner, Fetch

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands