Visa: Brand role and sponsorship, reimagined

Payments provider, Visa, reimagined its Olympic and Paralympic sponsorship plans to secure its status as the leading cashless brand in a cash-dominant market in Japan.

Campaign details

Brand: VisaBrand owner: VisaEntrant company: BBDO Japan, TokyoIdea creation: BBDO Japan, Tokyo / Visa, TokyoMedia: Dentsu Inc., TokyoPR: Visa, TokyoMarket: JapanSector: Credit cards & loansMedia channels:Online video, Outdoor, out-of-home,...