Visa - video game integration

A campaign (2006-7) in which Visa integrated advertising for their fraud protection features into the video game CSI 3: Dimensions of Murder.

Visa's Video Game Integration


Developed around CBS's crime drama, CSI, Ubisoft created a video game that mirrored the television shows use of forensic science to solve criminal cases. On the show, investigators evaluate evidence to determine how a specific crime was committed. According to Nielsen Live+7 Program Audience, viewership (not including repeats) for CSI,among adults 18 and older, reached 26 million in 2005, 24 million in 2006 and 21 million in 2007. Because of our strong industry relationships, Ubisoft offered OMD the opportunity to integrate one of our client's products or services...

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