Virtual concept testing for the fragrance industry: can research findings be impacted based on sensory stimuli used?
Daniel Coates and Ian Lyle
This paper provides an overview of the primary research initiative conducted by SPSS MR Online and Aromatherapy Associates in order to better understand and quantify the potential impact of virtual stimuli on research findings.
Virtual Concept Testing For The Fragrance Industry
Can research findings be impacted based on sensory stimuli
used?
Ian Lyle
Aromatherapy AssociatesDaniel Coates
SPSS MR
Research Plan
Background
Aromatherapy Associates is a leading provider of
specialist aromatherapy...
