Virtual concept testing for the fragrance industry: can research findings be impacted based on sensory stimuli used?

This paper provides an overview of the primary research initiative conducted by SPSS MR Online and Aromatherapy Associates in order to better understand and quantify the potential impact of virtual stimuli on research findings.

Virtual Concept Testing For The Fragrance Industry

Can research findings be impacted based on sensory stimuli used?

Ian Lyle Aromatherapy AssociatesDaniel Coates SPSS MR

Research Plan

Background

Aromatherapy Associates is a leading provider of specialist aromatherapy...