Virginia Tourism Corporation: Meet Virginia campaign

Ed Dinger

Despite a limited budget, the Virginia Tourism Corporation (VTC) had been a model promoter of state tourism for most of the second half of the twentieth century.

Virginia Tourism Corporation: Meet Virginia campaign

Ed Dinger

OVERVIEW

Despite a limited budget, the Virginia Tourism Corporation (VTC) had been a model promoter of state tourism for most of the second half of the twentieth century. In the late 1960s it began using the slogan "Virginia Is for Lovers," a phrase that became well known and served as the foundation for all VTC marketing campaigns that followed. It was still deemed relevant at the start of the new century. Virginia's tourism industry, like that of the rest of America, received a major blow when terrorists attacked New York and Washington,...

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