Virgin Trains – Plane Relief
Agency name: Exposure Client name: Virgin Trains Category: Trial Country: UK
Virgin Trains had brand new rolling stock, punctuality at 94% and delivered a successful marketing campaign (The Return Of The Train) in early 2006,
Running a service between London–Manchester every 30 minutes and offering travel times from just 2 hours 5 minutes, the business had never felt so confident that it could take on it's biggest enemy... the domestic airline
Virgin Trains main challenge is to entice people to switch from travelling by air and change the perception...