Virgin Trains - The return of the train: how Virgin Trains became the nation’s favourite transport provider
Lucy Howard, Claire Marker, David Bratt, Jack Bowley, Sally Dickerson and Steve Perry
This paper discusses the second stage (running from 2004-05) of Virgin's campaign to rekindle enthusiasm for train travel.
| Agency: RKCR/Y&R/Manning Gottlieb OMD | Authors: Lucy Howard, Claire Marker, David Bratt, Jack Bowley, Sally Dickerson and Steve Perry |
Virgin Trains – The return of the train: how Virgin Trains became the nation's favourite transport provider
INTRODUCTION...
