Virgin Trains - The return of the train: how Virgin Trains became the nation’s favourite transport provider

This paper discusses the second stage (running from 2004-05) of Virgin's campaign to rekindle enthusiasm for train travel.
Agency: RKCR/Y&R/Manning Gottlieb OMDAuthors: Lucy Howard, Claire Marker, David Bratt, Jack Bowley, Sally Dickerson and Steve Perry

Virgin Trains – The return of the train: how Virgin Trains became the nation's favourite transport provider

INTRODUCTION...