Virgin Trains - How a powerful idea fuelled the engine room of Virgin Trains revenue by changing minds and winning hearts
Ioannis Melas, Lyndsey Jenkins and Graham O'Bric
Train travel isn’t an obviously communications-sensitive market, particulary in the UK where a spate of recent crashes has left the market depressed public perceptions diminished.
Agency: Rainey Kelley Campbell Roalfe/Y&R and Manning Gottlieb OMD | Authors: Ioannis Melas, Lyndsey Jenkins and Graham O'Bric |
Virgin Trains
How a powerful idea fuelled the engine room of Virgin Trains revenue by changing minds and winning hearts
INTRODUCTION...