Virgin Trains - How a powerful idea fuelled the engine room of Virgin Trains revenue by changing minds and winning hearts

Train travel isn’t an obviously communications-sensitive market, particulary in the UK where a spate of recent crashes has left the market depressed public perceptions diminished.
Agency: Rainey Kelley Campbell Roalfe/Y&R and Manning Gottlieb OMDAuthors: Ioannis Melas, Lyndsey Jenkins and Graham O'Bric

Virgin Trains

How a powerful idea fuelled the engine room of Virgin Trains revenue by changing minds and winning hearts

INTRODUCTION...