Virgin Trains - How a powerful idea fuelled the engine room of Virgin Trains revenue by changing minds and winning hearts

Ioannis Melas, Lyndsey Jenkins and Graham O'Bric

Train travel isn’t an obviously communications-sensitive market, particulary in the UK where a spate of recent crashes has left the market depressed public perceptions diminished.

Rail, coach, boat & car rental
United Kingdom
Strategy

Agency: Rainey Kelley Campbell Roalfe/Y&R and Manning Gottlieb OMD

Authors: Ioannis Melas, Lyndsey Jenkins and Graham O'Bric

Virgin Trains

How a powerful idea fuelled the engine room of Virgin Trains revenue by changing minds and winning hearts

INTRODUCTION...

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