Virgin Mobile Australia - Winning big with a loser called Warren

This is a story about a 3 month campaign that delivered Virgin Mobile Australia (VMA) the most significant results in its history and put the brand back on track at a time when it needed it most.
Agency: HostAuthors: George Monical and Olly Taylor

Virgin Mobile Australia:Winning Big With A Loser CalledWarren

1. INTRODUCTION

This is a story about one small scale campaign featuring a remarkably unattractive, single and desperate young man called Warren...