Virgin Mobile Australia - Winning big with a loser called Warren
George Monical and Olly Taylor
This is a story about a 3 month campaign that delivered Virgin Mobile Australia (VMA) the most significant results in its history and put the brand back on track at a time when it needed it most.
| Agency: Host | Authors: George Monical and Olly Taylor |
Virgin Mobile Australia:Winning Big With A Loser CalledWarren
1. INTRODUCTION
This is a story about one small scale campaign featuring a remarkably unattractive, single and desperate young man called Warren...
