Virgin Mobile Australia - laughing in the face of adversity: how challenger communication delivered serious results

This case study will demonstrate how Virgin Mobile's 'Virgin to Virgin' campaign delivered $37.9 million in incremental profit and a return on investment of $4.36 for every $1.00 spent.

Virgin Mobile Australia – laughing in the face of adversity: how challenger communication delivered serious results

INTRODUCTION

This case study will demonstrate how Virgin Mobile's 'Virgin to Virgin' campaign delivered $37.9 million in incremental...

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