Virgin Mobile – Building a youthful brand in a youthful country
Bates141, Mumbai
SUMMARY
India is one of the youngest countries in the world with a median age of 24 years. But if you are a youth (18–25yrs) in India today you have nowhere to go....
Virgin Mobile - Building a youthful brand in a youthful country
Virgin Mobile entered the Indian market with a plan to establish itself as the sector’s youth brand. In a series of TV spots, the brand used daring and unconventional storylines to reach 18-25 year-olds.
