Virgin Mobile - Because Cheap Messages Are More Fun

Olly Taylor

When working on a youth brand with attitude and a distinctive tone of voice it is often tempting to see the 'how we communicate' as more important that the 'what we communicate'.
Agency: HostAuthor: Olly Taylor

Virgin Mobile – Because Cheap Messages Are More Fun

OVERALL PLANNING CONTRIBUTION

This is not a paper about planning being crucial in developing amusing communication for an irreverent and brave youth brand. That happens...

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