Virgin Media: Twitter Street

Virgin Media, a telco brand, used Twitter to increase donations to vendors of the street newspaper Big Issue.

Campaign details

Agency: RAPPClient: Virgin MediaCampaign Name: Twitter Street

Big Issue vendors were losing £100,000 in donations each week. Their biggest sales period - the run-up to Christmas - was obliterated by lockdown.

At a time when the public couldn't...

Not a subscriber?

Schedule your live demo with our team today