Virgin Media: Twitter Street

Virgin Media, a telco brand, used Twitter to increase donations to vendors of the street newspaper Big Issue.

Campaign details

Agency: RAPP Client: Virgin Media Campaign Name: Twitter Street

Big Issue vendors were losing £100,000 in donations each week. Their biggest sales period - the run-up to Christmas - was obliterated by lockdown.

At a time when the public couldn't get to the high street, how could Virgin Media bring the high street to them?