Virgin Media: The two hearts pizzeria

Tin Man, a marketing agency, increased consumer approval of Virgin Media by creating the Two Hearts Pizzeria, a 3D hologram dining experience between consumers across the UK.

Summary

Q: What do you get if you cross Virgin Media's brand purpose of 'facilitating human connections' with hologram technology and pizza during a pandemic?

A: The Two Hearts Pizzeria of course. A dining experience connecting loved ones who hadn't seen each other for months, to share a virtual pizza whilst sitting at opposite ends of the country. Delivered through hologram technology and powered by Virgin Media's superfast broadband.

75 pieces of coverage and 1.2million cross platform views later, 48%who had seen the campaign content said they'd recommend Virgin Media and...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands