Virgin Media O2: The Virgin Media BAFTA must-see moment

Virgin Media O2, a telco company, increased awareness of its sponsorship at the BAFTAs in the UK by launching a make-up masterclass with TikTok drag artists Ellis Atlantis.

Virgin Media wanted to make its sponsorship of the Must-See-Moment Award at the BAFTAs as big a win as the megastars involved. The brand desired wow-levels of nationwide awareness and engagement.

Strategy

The dual strategy focussed on when and where to...

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