In Brief
Over 1.5 million homes remain without internet access, unable to connect with loved ones online, work and study remotely, or access vital digital services.
We wanted to create a long-term solution to address data poverty.
We launched the UK's first ever National Databank - like a food bank but for free mobile data - to tackle digital exclusion.
We secured 495 pieces, delivering 2.7bn OTS, with 100%positive sentiment. We reached 67% of the UK population 3.4 times.
Thanks to partners coming on-board Virgin Media O2 is on track to connect 500,000people by the end of 2025.
Objectives
The...